Privacy policy

1. What is the purpose of this privacy policy and what do we inform you about?
2. When does this privacy policy apply?
3. Who is responsible for the processing of personal data?
4. Where can you turn to with questions about data protection?
5. What rights do you have?
6. Which terms do we use in this privacy policy?
7. Which personal data do we process and where does it come from?
8. For what purposes do we process your personal data?
9. On what legal bases do we collect and process your personal data?
10. To whom do we pass on your personal data?
11. Can we pass on your personal data abroad?
12. Do we process particularly sensitive personal data?
13. Do we use automated individual decisions?
14. How long do we retain your data?
15. How do we protect your data?
16. Changes to this privacy policy.
17. Website and cookie information.

1. What is the purpose of this privacy policy and what do we inform you about?

Data protection is an important concern for us. That is why we process your data only with great care and in accordance with the applicable legal requirements. Effective data protection includes transparent information. With this privacy policy, we inform you about how and for what purpose we process your personal data. In particular, you will learn:

• which data we process for which purpose we process it;
• who has access to your data and to whom we pass on your data;;
• how long we retain your data;;
• what rights you have and how you can assert these rights;
• which cookies and other tools we use on our websites.

2. When does this privacy policy apply?

This privacy policy applies to all processes in which we process your personal data, unless we inform you about these separately. This privacy policy applies in particular to the following processes:

• You visit our websites;
• You use our services or make a purchase with us (online or offline);
• You use our online offers;
• You subscribe to one of our newsletters;
• You contact us;
• You receive information or marketing communications from us;
• You take part in our contests or prize draws;
• You take part in one of our events;
• You receive market research, opinion or customer surveys from us.

Please note that under certain circumstances we may also inform you about data processing additionally elsewhere. Thus, the respectively applicable general terms and conditions may also contain provisions on data protection (e.g. the GTC of our online shop).

3. Who is responsible for the processing of personal data?

According to the data protection rules, the company responsible for the processing of personal data is the one that determines for which purpose and by which means the processing takes place. Several companies may also be jointly responsible for the processing.

Responsible for the data processing under this privacy policy is update akademie GmbH, Murgtalstrasse 20, 9542 Münchwilen TG (hereinafter «update akademie» or «we»).

4. Where can you turn to with questions about data protection?

For requests or questions about data protection, you can turn to the following office:

update akademie GmbH

Murgtalstrasse 20

9542 Münchwilen TG

Telephone 071 555 36 42

Email: info@update-akademie.ch

5. What rights do you have?

5.1. Right to information

You can at any time request information about the personal data concerning you that we process. We ask you to send us your request for information together with proof of identity (cf. no. 4).

We may restrict or refuse the information if this information conflicts with our legal obligations, our own legitimate or public interests, or the interests of a third party. The same applies if the request for information is abusive. In the case of disproportionate effort, we may request a cost contribution, about which we inform you in advance.

The processing of your request is subject to the statutory processing period of 30 days. However, we may extend this period due to a high volume of requests, for legal or technical reasons, or because we need more detailed information from you. You will be informed in good time about the extension of the period, at least in text form.

5.2. Erasure and rectification

You have the option at any time to request the erasure or rectification of your personal data.

We may reject the request if legal provisions oblige us to retain the data for a longer period or unchanged, or if grounds for permission oppose your request.

Please note that the exercise of your rights may under certain circumstances conflict with contractual arrangements and have corresponding effects on the execution of the contract (e.g. early termination of the contract or cost consequences).

5.3. Legal recourse

If you are affected by the processing of personal data, you have the option to enforce your rights in court or to submit a report to the competent supervisory authority. The competent supervisory authority in Switzerland is the Federal Data Protection and Information Commissioner: http://www.edoeb.admin.ch.

6. Which terms do we use in this privacy policy?

In this privacy policy, we use certain terms that have a legal meaning. Below, we explain the meaning of the most important terms.

6.1. Personal data

Personal data includes all information that relates to an identified or identifiable natural person. This includes, for example, name, address, date of birth, e-mail address or telephone number. Data about personal preferences such as leisure activities or memberships also count as personal data.

6.2. Particularly sensitive personal data

Particularly sensitive personal data is data about religious, ideological, political or trade-union views or activities; data about health and, where applicable, information on administrative or criminal proceedings and sanctions as well as data about social assistance measures. Insofar as necessary and appropriate, we may request and process particularly sensitive personal data. In this case, their processing is subject to strict confidentiality.

6.3. Processing of personal data

Processing is any handling of personal data, regardless of the means and procedures applied, in particular the obtaining, storing, retaining, using, altering, disclosing, archiving, erasing or destroying of data.

6.4. Anonymisation

Anonymisation refers to the process by which personal data is altered in such a way that no conclusions can be drawn about the corresponding natural person. In contrast to pseudonymisation, anonymisation cannot be reversed.

6.5. Pseudonymisation

The pseudonymisation of personal data describes the process of rendering personal data unrecognisable. To do so, data that identifies a person (e.g. name, date of birth, place of residence) is replaced by a pseudonym (e.g. a code). Whoever has the key information can thereby assign the data to a specific person (so-called depseudonymisation or reidentification).

7. Which personal data do we process and where does it come from?

We process the personal data of yours that is necessary to fulfil the corresponding purposes. More detailed information on the processed personal data can be found with the individual purposes (cf. no. 8).

Normally, you provide us with your personal data yourself, e.g. by transmitting it to us or when you communicate with us. To use certain of our services, you must first register as a customer.

In certain cases, we also collect data about you ourselves or automatically, e.g. when you use our services, make a purchase with us, or browse our websites. This includes in particular behavioural and transaction data, online identifiers, online tracking and traffic data (cf. no. 8.3). In certain cases, we can also derive the data from existing data, e.g. by evaluating the online tracking and traffic data (cf. no. 17.3).

Under certain circumstances, we also receive your personal data from third parties. These may be, for example, the following third parties:

• persons from your environment (e.g. address for delivery, powers of attorney);
• banks or other contractual partners (e.g. in the case of purchases and payments);
• credit agencies (e.g. for obtaining credit information);
• online service providers (e.g. analysis services) and address dealers (e.g. for address updates);
• authorities (e.g. in connection with judicial proceedings);
• public sources (e.g. public registers, media, Internet).

The personal data that we receive from third parties may comprise the following categories:

• master data of persons (name, address, dates of birth, etc.);
• contact data (mobile number, e-mail address, etc.);
• credit information;
• online identifiers (e.g. cookie identifier, IP addresses).

8. For what purposes do we process your personal data?

We may process your personal data for several purposes. We primarily process it in order to be able to provide our services to you.

8.1. Performance of the contract

In order for us to be able to conclude and execute contracts with you, we normally have to process your personal data. This is the case, for example, when you purchase a course from us, register for a customer account, or make use of further offers from us in the online and offline area. With the performance of the contract, the following categories of personal data can in particular be processed:

• master data of persons (e.g. form of address, first name, surname, date of birth, gender, customer number, username);
• contact information (e.g. home address, e-mail address, telephone number, delivery address);
• financial data (e.g. payment details, credit information);
• transaction data (e.g. shopping cart);
• customer history (e.g. interaction with customer service, information on the handling of defects or complaints).

For the purpose of performing the contract, we may carry out all processing that is necessary for the initiation of the contract, the conclusion of the contract, the execution of the contract or the enforcement of the contract. Thus, for example, we may obtain credit information about you before concluding the contract (with data on your ability and willingness to pay) in order to decide whether or in what form we enter into a contract with you. For payment processing, there is also an exchange with the corresponding payment service provider. We may also process your data in connection with requests on your part regarding the service or the product, the correction of defects, the handling of complaints, the reservation of products or the evaluation of services and products.

8.2. Communication

In order for us to be able to communicate with you and address your concerns, we have to process your personal data. This may be the case when you use a contact form from us, contact us by e-mail, post or telephone or in another way, when we contact you, or for customer care. For this, we process in particular the following data:

• name and contact details (e.g. name, address, e-mail address, telephone number);
• content of the communication (e.g. letter, e-mail, chat, comments on the websites, telephone conversations);
• metadata of the communication (e.g. information on the type, time or, where applicable, place of the communication).

We may carry out all processing operations that are necessary for communication with you. In particular, we may answer your requests or contact you if we have questions. We may also use the communication data for quality assurance and training purposes. In this case, the data is, as far as possible, only used in pseudonymised or anonymised form. If we record or listen in on telephone conversations or video conferences for quality assurance and training purposes, we point this out to you specifically. If in this case you do not wish for a recording, please point this out to us or end your participation. Communication in connection with other purposes such as performance of the contract (no. 8.1), marketing (no. 8.3) or market research (no. 8.4) may also be recorded. You receive additional information with the respective purpose.

8.3. Marketing and information

In order for us to be able to submit attractive and suitable offers to you as well as to send you interesting information about products, services, events, etc., we may process your personal data for marketing purposes. This is the case, for example, when you purchase services or products from us, register for a customer account, take part in a contest or prize draw, or when making use of further offers from us in the online and offline area. For marketing purposes, we may in particular process the following data of yours:

• master data of persons (e.g. form of address, first name, surname, date of birth, gender, customer number, username);
• contact information (e.g. home / delivery address, e-mail address, telephone number);
• behavioural and transaction data (e.g. shopping cart details, behaviour during purchases, participation in contests, information on subscribed services);
• online identifiers (e.g. cookie identifier, IP addresses);
• online tracking and traffic data (e.g. surfing behaviour, click behaviour when receiving newsletters);
• profile data or data on personal preference (e.g. preferences with regard to products or services).

The marketing purpose encompasses all processing that enables us to inform you appropriately about our offers. We may send you written and electronic information or offers. This includes, for example, the electronic sending of newsletters, e-mails or other electronic communications as well as the postal sending of advertising brochures, magazines or other printed matter. Also covered are digital advertising messages such as search, display, video or social ads. In addition, we may send you vouchers or invite you to events, prize draws and contests. We may also show you recommendations for products or services on our websites.

We may also personalise the corresponding offers and information on the basis of the data available about you, so that you receive, as far as possible, only information and offers that are also relevant and interesting for you. For this, we may carry out corresponding evaluations and form profiles (cf. no. 17.3). In addition, we measure the effectiveness of our advertising measures and evaluate them.

We may also commission third-party providers with the placement of advertising measures, advertising campaigns and the measurement of conversions as well as corresponding evaluations (e.g. with the use of third-party cookies, cf. on this no. 17.2, 17.3).

You can unsubscribe from received marketing communication at any time. In e-mail communication, you will find a corresponding unsubscribe link for this. The corresponding notes for preventing marketing cookies (which lead, for example, to personalised ads) can be found with the cookie provisions (no. 17.2).

8.4. Further purposes

In addition, we may also process your personal data for further purposes. These include:

• Market and opinion research: In order for us to succeed in continuously developing and improving our offers, we may process your personal data. We conduct, for example, customer surveys or polls.
• Assertion of legal claims: In order for us to be in a position to assert legal claims or to fend off unjustified claims, we may under certain circumstances have to process your personal data. This may concern different categories of personal data, depending on the case concerned.
• Compliance with legal requirements as well as prevention and clarification of criminal offences or other misconduct: We are under certain circumstances obliged to check compliance with legal requirements and to cooperate with the authorities in the case of legal violations. For these purposes, a processing of personal data may occur. All relevant personal data may be affected by this. This is the case, for example, in the enforcement of regulatory requirements, in the disclosure of information or documents to authorities when we are legally obliged to do so, or in cooperation with an official investigation (e.g. criminal prosecution or supervisory authority) when there is a legal obligation to this effect.
• Further purposes: We may process your personal data for further purposes, e.g. within the framework of our internal processes and administration. These further purposes include, for example, administrative purposes (such as the management of master data, accounting, data archiving as well as the review, management and ongoing improvement of IT infrastructure), security purposes and the evaluation and improvement of internal processes. This also includes, for example, the analysis of usage behaviour on our websites for their optimisation (cf. also no. 17.3). The safeguarding of further legitimate interests also belongs to the further purposes, which cannot be listed exhaustively.

9. On what legal bases do we collect and process your personal data?

The legal basis for the collection and processing of your personal data depends in the individual case on the respective purpose of the data processing. The following principles apply:

We process your data in good faith as well as for the purposes defined in this privacy policy (cf. no. 8). In doing so, we pay attention to transparent and proportionate processing.

Insofar as this is necessary, we rely for the processing on a justification ground. As a justification ground, the following in particular come into question:

• your consent;
• the performance of a contract or of pre-contractual measures;
• the fulfilment of legal provisions;
• our legitimate interests, provided that your interests do not prevail.

You can revoke any consent given at any time. For this, you can write us an e-mail or, if available, use a corresponding unsubscribe link. The lawfulness of the data processing already carried out remains unaffected by the revocation.

As legitimate interests, the following grounds in particular come into question:

• the offering and further development of our offers, services, websites and further platforms on which we are present;
• communication with third parties and processing of their requests (e.g. for the delivery of products and services to third parties);
• the review and optimisation of procedures for needs analysis for the purpose of direct customer contact;
• the carrying out of advertising and marketing activities as well as the conduct of market and opinion research;
• combating fraud and complying with the legal provisions.

10. To whom do we pass on your personal data?

We may pass on your personal data to third parties when this is necessary within the framework of the execution of the contract or of further purposes (no. 8) (e.g. to the company entrusted with the delivery of the goods or the credit institution commissioned with the payment processing), or in order to make use of necessary technical or organisational services. Such third parties are contractually obliged to process your personal data exclusively on our behalf and according to our instructions. In addition, third parties must ensure the security of your personal data by means of appropriate technical and organisational measures. Service providers in the following areas may in particular be affected by such processing on behalf:

• advertising and marketing (e.g. for the sending of communications such as mailings, postcards, newsletters, display advertising; handling of contests, surveys and market research);
• organisation and realisation of events;
• company administration and trust services;
• payment services;
• debt collection services;
• IT services;
• Partner update Fitness AG;
• consulting services and others.

Our service providers may, under certain circumstances, also process data on how their services are used, and further data that arises within the framework of the use of their service, as independent controllers for their own legitimate interests (e.g. for statistical evaluation or billing). The service providers inform about independent data processing in their respective privacy policies.

Under certain circumstances, we may also pass on your personal data to further third parties for their own data processing. These may in particular be contractual partners for which the transmission of the data results from the corresponding contracts.

Under certain circumstances, we may also pass on personal data to authorities in Switzerland and abroad when we are legally obliged or entitled to do so or when this is necessary for the safeguarding of our legitimate interests. The authorities process the data that they have received from us under their own responsibility.

11. Can we pass on your personal data abroad?

We process your personal data as far as possible in Switzerland or in the European Economic Area (EEA). Under certain circumstances, within the framework of processing on behalf (cf. no. 10), a transmission of your personal data to service providers abroad may occur. The transmission can take place worldwide.

A data transfer to a third country, in the absence of adequate data protection in the third country concerned, only takes place if the processor has provided guarantees considered appropriate by the legislator to ensure data protection (e.g. EU standard contractual clauses). A transmission based on standard contractual clauses only takes place after a prior risk assessment. If the risk assessment reveals that the processor cannot comply with the standard contractual clauses, we will ensure that additional technical measures are taken to safeguard the integrity and confidentiality of the transmitted personal data.

12. Do we process particularly sensitive personal data?

We only process particularly sensitive personal data (cf. no. 6.2) when this is absolutely necessary for the provision of the service and you have disclosed the corresponding data to us or consented to the processing.

13. Do we use automated individual decisions?

One speaks of an automated individual decision when decisions that have legal consequences for the person concerned or significantly affect them in another way are carried out in a fully automated manner, i.e. without the influence of a human.

Normally, we do not use automated individual decisions. If we do so nonetheless, you will be informed about it separately.

14. How long do we retain your data?

We store personal data only for as long as it is necessary to fulfil the individual purposes for which the data was collected, or when we are legally obliged to retain it for a longer period.

We must in particular retain business correspondence, concluded contracts and booking receipts for up to 10 years (see in particular Art. 958f of the Swiss Code of Obligations). Insofar as we no longer need such data of yours for the provision of the services, the data is blocked. Subsequently, we only use it for accounting purposes and for tax purposes.

15. How do we protect your data?

We keep your personal data securely and take appropriate technical and organisational measures to protect your personal data against loss, access, misuse or alterations. Our contractual partners and employees who have access to your personal data are obliged to comply with the data protection provisions.

Our websites use, for security reasons and to protect the transmission of confidential information (e.g. your orders or requests), SSL or TLS encryption. You can recognise an encrypted connection by the fact that the address bar of the browser changes from «http://» to «https://», and by the padlock symbol in your browser bar. Payment transactions via the common means of payment (e.g. Visa/MasterCard, etc.) take place exclusively via an encrypted SSL or TLS connection.

Since complete data security cannot be guaranteed for communication by e-mail, we recommend choosing a secure form of transmission for confidential information.

16. Changes to this privacy policy

We may change this privacy policy over the course of time, e.g. when processing operations or the legal situation change. Insofar as this is possible with proportionate effort, you will be notified separately in the case of significant changes.

17. Website and cookie information

The following information shows you how we process personal data or further data in connection with our websites. This takes place in particular through cookies or similar technologies.

17.1. Provision of the website and creation of log files

Which information do we receive and how do we use it?

When you visit our websites, certain data is automatically stored on our servers or on servers of services and products that we obtain and/or have installed. This happens for the purposes of system administration, backup, tracking or for statistical evaluations. This involves the following data:

• the name of your Internet service provider;
• your IP address (under certain circumstances);
• the version of your browser software;
• the operating system of the computer with which our websites are accessed;
• the date and time of access;
• the website that you visited previously;
• the search words that you used to find our websites;
• browser type;
• host name of the computer;
• access type;
• login status.

How can you prevent the data collection?

The data is only stored for as long as it is necessary to achieve the purpose of its collection. Accordingly, the data is normally deleted after the end of each session. The storage of the log files is absolutely necessary for the operation of the websites. You therefore have no possibility to object to it.

17.2. Cookies

How do cookies work and what are they for?

Cookies are text files that are placed on the operating system of your device with the help of the browser when you call up a website. Cookies contain a unique identification number (ID) by which we can distinguish individual visitors from others. As a rule, however, you are not identified. Cookies cause no damage on your computer and contain no viruses. They also serve to clearly improve the user interaction, so that certain settings remain stored for you, and are indispensable for some technical controls (e.g. session or shopping cart management).

What types of cookies are there?

Most of the cookies that we use are so-called «session cookies», which are automatically deleted after the end of your visit.

Other cookies remain stored on your end device until you delete them (normally, however, they are deleted at the latest after 2 years). The purpose of these cookies is the storage of your preferences (e.g. language and location settings), the fast provision and attractive presentation of the website contents (e.g. through the use of fonts and content delivery networks), the analysis of the use of this website for statistical evaluation as well as for continuous improvements and marketing purposes (as a rule by means of third-party cookies, cf. on this below).

We may in addition also use similar technologies such as, for example, pixel tags, fingerprint or other technologies for the storage of data in the browser. With pixel tags, certain information can be transmitted to the operator of the server by means of small, normally invisible images or program codes that are loaded from a server (e.g. whether and when a website was visited). With fingerprints, information about the configuration of your end device or your browser is collected during your website visit in order to distinguish your end device from other devices. Most browsers additionally support additional technologies (e.g. Web Storage) that we can likewise use.

Which cookies or similar technologies do we use?

We may use the following types of cookies or similar technologies:

• Necessary cookies: These include cookies that are necessary for a website and its functions to be able to be used. These cookies ensure, for example, that when switching between the pages already entered form data is not deleted and shopping cart contents are not lost.
• Performance- and performance cookies: With performance cookies, we can carry out analyses by collecting information about the manner of use of a website. Through this we see, for example, how visitors move around on a website. We can also measure the loading times or the behaviour of the website with various browser types. Thanks to performance cookies, we can continually improve our websites and the user experience.
• Function cookies: Thanks to these cookies, we can store certain data that you enter on our websites, so that you do not have to enter it again (e.g. location, language, form data, etc.). Through this we can increase the user-friendliness of our websites.
• Marketing- cookies: With marketing cookies, we (or our marketing partners) can present to you on our websites (or the websites of third parties) advertisements that are adapted to your surfing behaviour and interesting for you.

Do we use cookies from third-party providers?

We may also use third-party cookies. In this case, the cookies are not placed by us during the visit to the website, but by the third-party provider. Such providers may also be based outside the European Economic Area (EEA); in this case, data protection is ensured with appropriate measures (cf. no. 11).

Third-party cookies may be, for example, analysis services, but also tracking and retargeting measures. These enable us to address you with advertisements on our websites or on the websites of third parties and to measure the effectiveness of these advertisements. The third-party providers may record your use on our websites and, where applicable, combine data that was collected on other websites. The corresponding provider may also use this data for its own purposes, e.g. for personalised advertising on its own websites or other websites for which it delivers advertisements. Insofar as the provider can identify you (e.g. because you have a customer account), it may assign the user data to you. The corresponding processing takes place in accordance with the data protection provisions of the third-party provider. The most important third-party providers are Google and Facebook. Below, you will find a description of the most important tools that we use (cf. no. 17.3).

How can you prevent the data collection via cookies?

For some of our digital services, you have the option to control the use of cookies by means of a consent banner. There you can activate or deactivate certain categories of cookies.

Which further methods of online advertising do we use?

In addition to marketing and cookies from third-party providers, we use further techniques to control online advertising on other websites and thereby prevent wastage. We may, for example, pass on the e-mail addresses of our users in pseudonymised form (so-called hashing) to third-party companies (cf. for the definition no. 6.5). By matching the database, the advertising company (as a rule a social media provider) recognises those contact details that are already present in its own database and can display advertisements tailored to your interests to you (cf. e.g. the cookies used under no. 17.3). The third-party companies do not receive personal e-mail addresses of persons who are not already known. You can prevent the display of personalised advertising through the corresponding cookie settings (cf. above).

Can we include offers from third parties on our websites?

We may include further offers from third parties on our websites, in particular from social media providers (e.g. embedded YouTube videos). These offers are deactivated by default. As soon as you activate these (e.g. by clicking a switch), the corresponding providers can determine that you are on our website. If you have an account with this social media provider, it can assign this information to you and thus track your use of online offers. The social media providers process this data under their own responsibility.

Which data do we process on our pages in social networks?

We may operate pages and other online presences on social networks and other platforms operated by third parties («fan pages», «channels», «profiles», etc.) and collect there the data about you described in no. 7 and below. We receive this data from you and the platforms when you come into contact with us via one of our online presences (e.g. when you communicate with us, comment on our contents or visit our presence). At the same time, the platforms evaluate your use of our online presences and link this data with further data known to the platforms about you (e.g. about your behaviour and your preferences). The platforms process this data under their own responsibility also for their own purposes, in particular for marketing and market research purposes (e.g. to personalise advertising) and to control their platforms (e.g. which contents they show you).

We process this data for the purposes described in no. 8, in particular for communication, for marketing purposes (including advertising on these platforms, cf. on this no. 17.2) and for market research. Content published by you yourself (e.g. comments on an announcement) we may ourselves further disseminate (e.g. in our advertising on the platform or in other places). We or the operators of the platforms may also delete or restrict content of or about you in accordance with the usage guidelines (e.g. inappropriate comments).

For further information on the processing operations of the platform operators, please refer to the data protection notices of the respective platform. There you will also learn in which countries this processes its data, which rights to information, erasure and further rights of data subjects you have and how you can exercise these or obtain further information.

17.3. Tracking tools

On our websites and apps, we may use tracking tools, with the help of which we carry out evaluations of the use of our online offers and can address the visitors in a targeted manner with marketing measures. Below, you will find a list including an explanation of the most important tracking tools that we use.

a) Google Analytics

How does Google Analytics work?

Our website uses Google Analytics, a service of Google Ireland Ltd. (Google Building Gordon House, Barrow St, Dublin 4, Ireland). Google uses cookies that are stored on your device and enable an analysis of the website use. The information generated by the cookie about your use of the website is normally transmitted to a server of Google in the USA and stored there. We have supplemented Google Analytics with the code «anonymizeIP». This ensures that all data is collected anonymously. Only in exceptional cases is the full IP address transmitted to a server of Google in the USA and shortened there.

Why do we use Google Analytics?

Google evaluates the collected data on our behalf, so that we can get a picture of the visits and the user behaviour on our websites. Through this, we can improve our services and the website contents as well as their design.

Which additional functions do we use?

We use cookies in addition for remarketing campaigns. This function makes it possible to link the advertising audiences created with Google Analytics Remarketing with the cross-device functions of Google DoubleClick. In this way, interest-based, personalised advertising messages, which were adapted to you depending on your earlier usage and surfing behaviour on one end device (e.g. smartphone), can also be displayed on another of your end devices (e.g. tablet or PC). If you have given Google a corresponding consent, Google links for this purpose your web browser history with your Google account. In this way, on every end device on which you log in with your Google account, the same personalised advertising messages can be placed. To support this function, Google Analytics collects Google-authenticated IDs of the users, which are temporarily linked with our Google Analytics data in order to define and create audiences for cross-device display advertising.

How can you prevent the collection of your data via Google Analytics?

You can deactivate Google Analytics - insofar as a consent banner is available - through the corresponding settings.

b) Google Ads Conversion Tracking or similar services from other providers

With Google Ads Conversion Tracking, Microsoft Ads Advertising or comparable services from other providers, a cookie is set on your computer if you arrived on one of our websites via a corresponding advertisement. This takes place for the purpose of tracking and performance determination. No information is collected with which the user could be identified. Our legitimate interests in performance determination serve as the legal basis. The cookies are automatically deleted after 30 days.

Right to object

If you do not want to take part in the tracking procedure, you can prevent the setting of the required cookie in your browser settings. More information on Google Ads Conversion Tracking can be found in the data protection provisions of Google at https://www.google.de/policies/privacy/.

c) Google Customer Match and Meta Custom Audience

In order for us to be in a position to place personalised advertisements via the services of Google and Meta, we may forward lists with encrypted and pseudonymised personal data of our customers (e.g. e-mail address) to Google and Meta (cf. on this also no. 8.3). This data is subsequently matched, so that via the Google or Meta network advertising can be displayed to the persons who are logged in with Google or Meta.

Insofar as you have a Google or Meta account, you can deactivate personalised advertisements in the respective account settings of Google and Meta.

Right to object

You have the option to object to the forwarding of your encrypted and pseudonymised personal data (e.g. e-mail address) to Google or Meta by communicating your objection to us by mail to info@update-akademie.ch. In this case, we will not forward any information to Google or Meta.

d) Meta Pixel

How do Meta Pixel and Custom Audience work?

Our websites use, for conversion measurement, the visitor action pixel of Facebook (Meta Platforms Ireland Ltd., Harbour 4, Grand Canal Quay, Grand Canal Bridge, Dublin 2, Ireland). Meta Pixel enables us to track your behaviour after you have been redirected to our websites by clicking on a Facebook advertisement. The collected data is anonymous for us as the operator of these websites and therefore permits no conclusions about your person.

Why do we use Meta Pixel?

We use Meta Pixel in order to evaluate the effectiveness of the Facebook advertisements for statistical and market research purposes and to optimise future advertising measures. If you do not wish for personalised advertisements from Facebook, you can set this accordingly in the Facebook account settings. Insofar as a consent banner is available, you can moreover deactivate Meta Pixel through the corresponding settings

Who is responsible for the data processing?

For the exchange of data that Facebook collects or receives via Meta Pixel or comparable functions, for the display of advertising information corresponding to the visitors, for the improvement of the ad delivery and the personalisation of functions and contents, we are jointly responsible with Facebook. You can therefore also direct requests for information or other data protection concerns directly to Facebook.

For further data processing, we are not responsible. Your data can in this respect be processed by Facebook. In particular, a link to your respective user profile is possible and Facebook may use the collected data for its own advertising purposes.

17. 4. Access rights of the app

For the provision of the services in our apps, we may under certain circumstances need the access rights enumerated below, which enable us to access certain functions of your end device:

• Location data down to the level of precise location: The collection of the location data takes place, for example, in order to be able to display the nearest point of sale. The data is not stored.
• Photos, videos: The collection takes place, for example, in order to be able to ensure the fast use of functions such as Google Maps. Elsewhere, photos and videos can be used to supplement self-created entries (for example for the shopping list or the recipe book).
• Notifications (iOS only): The collection takes place in order to regulate the receipt of push notifications.
• Camera: The collection takes place in order to be able to read barcodes (on cards and products) and QR codes (e.g. for links to further product information) as well as take photos and videos (e.g. for the shopping list or the recipe book).
• Calendar (iOS only): The collection takes place in order to be able to set appointments in the calendar (e.g. for Mondovino wine fairs).
• Disable sleep mode (Android only): The collection takes place in order to be able to receive push notifications.
• Reading of the Google service configuration: The collection takes place, for example, in order to enable the linked use of Google Maps.
• Vibration function: The collection takes place, for example, in order to confirm the scanning of a barcode or QR code with a vibration.
• Retrieval of a network connection: The collection takes place in order to ascertain the presence of a network connection.
• Use all networks / mobile data: The collection takes place in order to be able to access the Internet (e.g. for data updating, for logins, the activation of vouchers).
• Light indicator (flash): The collection takes place in order to be able to switch on the flash when using the camera.
• WLAN connection information: The collection takes place in order to be able to retrieve the WLAN connections and display the WLAN status.
• Siri and Search (iOS only): The collection takes place in order to be able to make suggestions upon an input in the app.
• Background refresh (iOS only): The collection takes place in order to be able to refresh the app in the background.

Last modified August 2025