Are you interested in a career as a Personal Trainer in Switzerland? That is a great choice, because the demand for qualified Personal Trainers is constantly growing. But how do you actually become a Personal Trainer, what training do you need, what do you have to bear in mind, and how do you succeed in the step into self-employment?
In this blog you will get the important answers and a comprehensive guide to starting your career as a Personal Trainer.
What do Personal Trainers earn in Switzerland?
The income as a Personal Trainer in Switzerland can vary greatly and depends on several factors, such as your working hours, qualification, experience and the location where you work. There are clear differences depending on the workload and the business model.
Let's take, for example, a self-employed Personal Trainer who offers 2 training sessions per day. In this case, with an hourly rate of CHF 100.- and 20 working days a month, a revenue of CHF 4'000.- can be expected. As a self-employed Personal Trainer, various charges have to be taken into account, such as rent for a fitness studio, property and business insurance, telephone, office and administrative expenses, IT expenses and so on.
Roughly, after the charges listed above, you can expect a net revenue of about 2'098 CHF if you work 20 days a month and charge 100 CHF per hour. This calculation is an assumption and depends on the charges, your capacity utilisation and your business model.
What the figures do make clear is that your capacity utilisation and how consistently you market your services influence the result at least as much as the hourly rate itself.
Would you like to become a Personal Trainer?
Discover the recognised and flexible Personal Trainer Ausbildung and qualify as a competent Personal Trainer.
How do you become a Personal Trainer?
The path to becoming a Personal Trainer in Switzerland is clearly structured, but it begins with the choice of the right training. As a Personal Trainer you need sound knowledge in the field of training theory, and at the same time the ability to advise people with very different backgrounds and to meet them at their personal level.
An ideal starting point for your career is the Personal Trainer training at the update Akademie, which is comprehensive and practice-oriented. It covers the areas you work with every day:
- Recognising needs: you learn to recognise and analyse the needs and the prerequisites of your clients.
- Goal setting: with a current state and a target state you define an individualised objective and develop a clear idea of how to get there.
- Training theory and planning: you learn the physiological foundations of strength and endurance training, how to perform and instruct the most important exercises correctly, and how to put together a goal-oriented training plan for an individual client.
- Your own profile: you get to know your own personality and your strongest abilities in coaching, and you learn to recognise your unique selling points and to use them effectively as a sales argument.
The update Akademie places great value on practice-oriented training, in which you not only acquire theoretical knowledge but can also apply it directly. After successfully graduating, you are well equipped to enter the world of personal training.
What training do you need?
In Switzerland there is no legally prescribed training to become a Personal Trainer, but sound training is strongly recommended. Many fitness studios and clients value verifiable qualifications and certificates. Make sure that your training and your certificates are recognised: this not only strengthens your credibility, it is also often a condition for insurance cover.
Here are some details about the training at the update Akademie:
- Duration: the training can be completed over an individual period depending on your prior education and the time you invest.
- Contents: the training covers the foundations of training theory, strength and endurance training, training planning and the analysis of your clients' needs and goals.
- Qualification: after successfully graduating, you receive a diploma that confirms your qualification as a Personal Trainer and makes it easier for you to enter the profession.
Would you like to become a Personal Trainer?
Discover the recognised and flexible Personal Trainer Ausbildung and qualify as a competent Personal Trainer.
What do you have to bear in mind?
The professional qualification is one thing. Alongside it there are administrative and legal matters that you have to settle yourself and that are not part of any training. Before you found your own company or take up a self-employed activity, these are the points to work through:
- Business plan: draw up a detailed business plan with your goals, your target group, your marketing strategies and your financial planning, and secure the financing. A well-considered plan defines your vision clearly and serves as a guideline for your business activity.
- Legal form and founding: in Switzerland you can choose between a sole proprietorship, a limited liability company (GmbH) and a public limited company (AG). For many Personal Trainers the sole proprietorship is the most common choice, as it is simple to found and to manage. A GmbH, on the other hand, offers more protection against personal liability.
- Commercial register entry: if you decide on a GmbH or an AG, you have to register your company in the commercial register. Sole proprietorships are only subject to the registration obligation from an annual turnover of CHF 100'000.
- AHV registration: every self-employed person in Switzerland has to register with the AHV, the old-age and survivors' insurance. The AHV contributions are an important part of social security.
- Insurance: various insurances are mandatory or advisable, including social insurance, business and professional liability insurance and accident insurance.
- Taxes: as a self-employed Personal Trainer you are subject to tax liability, whereby VAT can also play a role if your annual turnover exceeds a certain limit. Find out about your tax obligations and register with the competent tax office.
- Business account: a separate business account makes the bookkeeping easier and keeps private and business finances apart.
- Accounting and administration: proper bookkeeping is essential from the very first day. You can do it yourself or hand the task to a professional trustee in order to avoid legal problems.
Marketing and client acquisition
Nobody books you if nobody knows about you. At the start, two things carry the most weight:
- Online presence: a professional website and a solid presence on social media are decisive for drawing the attention of potential clients to you. Make sure that your website is search engine optimised (SEO) so that you are found more easily in the search results.
- Networking: use local networks and fitness communities to make contacts and to collect recommendations. Word of mouth is one of the most effective methods for gaining new clients.
The path into self-employment
The path into self-employment as a Personal Trainer requires courage, planning and perseverance. Self-employment is, especially in the first years, associated with considerable challenges. Financial bottlenecks, uncertain income and building up a client base are just some of the hurdles to overcome.
It is advisable, before starting, to carry out a thorough market analysis in order to understand the demand for personal training in your region and to adapt your offer accordingly. Flexibility and the willingness to adapt and optimise your business model are decisive for long-term success.
And the learning does not stop with the diploma. The fitness industry keeps developing, so invest in your further training in order to stay up to date and to be able to offer your clients the best possible service.
Conclusion
Becoming a Personal Trainer and working self-employed in Switzerland is a rewarding but also demanding task. With the right training, such as that of the update Akademie, with careful planning and with a good understanding of the legal and administrative requirements, you can position yourself in this growing market. Use your passion and your expertise to realise your plan of self-employment and to accompany your clients towards a healthier lifestyle.
Would you like to become a Personal Trainer?
Discover the recognised and flexible Personal Trainer Ausbildung and qualify as a competent Personal Trainer.


